Influencers witness downfall in reach

Most brands and influencers are ideating new strategies to enhance the engagement rate of their content. Over 89 percent social media influencers have experienced a dip in their engagement rate following Advertising Standard Council of India (ASCI) guidelines for influencer marketing in June 2021. “We did face a certain dip in the paid promotions because […]

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Social media: the new canvas of dissent

Indian artists have extensively commented on the government’s handling of the Covid-19 crisis with the help of social media. Kolkata: Wednesday marked the 44th anniversary of God Save the Queen, the rebellious single released by The Sex Pistols, a United Kingdom (UK) band The song criticises Queen Elizabeth II and the monarchy for being a […]

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Social media: a saviour during the pandemic

As thousands of people battle the second wave of Covid-19 across India, social media comes to the rescue of people who are unable to find quick medical assistance.  Bengaluru: On April 12 this year, Shoba Mary’s world turned upside down when she found out her 58-year-old brother, with comorbidities, tested positive. Shoba, a resident of […]

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Acne leads to mental health problems among young people

Study suggests that young people struggle with mental health issues due to portrayal of unrealistic, blemish-free skin on social media.  Anusha Bose | April 27h, 2021 Bangalore: Priyasmita Dutta has often come across pictures of blemish-free skin of perfect models, while scrolling through Instagram. While looking at the photographs, she has constantly tried to pick […]

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