The list of top ten countries that watch television the most is here. United States of America (USA) tops the graph with the highest hours of daily TV viewership. The average time spent for watching TV here is 3.35 hours daily.
Television viewership on the decline
Ashna Mariam George
Despite the declining viewership, television continues to be the largest media in Indian households. The spike in television viewership in 2020 was due to the pandemic induced lockdown.
Indians switching away from cable connections
K. Nitika Shivani
According to Cable Operators Sangram Association, there has been an increase in the purchase of TV sets in Indian households, reaching up to 210 million with a growth of 6.9% in 2020 as compared to 2018. However, number of homes with cable connectivity has decreased from 115 million to 100 million in India.
STAR Network draws the maximum viewership in India
Vandana Batra
From May 20 to May 26, 2023, STAR Sports 1 Hindi emerged as the leading television channel in India, with the maximum average minute audience. STAR network has five out of the top 10 most viewed channels in India.
Game of thrones on the throne
Arunima Pal
Game of Thrones, which tells the story of a fictional medieval country’s civil war is the most popular TV show in the world, according to IMDB. Breaking Bad which takes the second place, is about a terminally ill chemistry teacher who goes on to become the kingpin in the meth drug trade.
Smart TVs dominate Indian market
Steffy Maria Paul
The expansion of the smart television market in India can be attributed to the increase in online sales of televisions and the reduction of panel prices, resulting in decreased end-consumer prices. Although 32-inch and 43-inch screens remain the preferred choices, 55-inch TVs are also gaining popularity among Indian consumers.
Dettol: The most advertised brand on TV
Amisha Mohite
In the fast-growing world of media, brand advertisements have a huge market. According to the recent data from Broadcast Audience Research Council India (BARC), these brands in India have the most advertisement volume in milliseconds for November.
Krishi Darshan: The longest-running show on Indian TV
Ishika Sharma
The TV shows running for the longest time are Krishi Darshan for 54 years, Chitrahaar for 40 years and Rangoli for 32 years, all from DD National.
TV advertising revenue in India expected to go up
Mansi Jagani
In 2022, television ad revenue in India reached Rs. 318 billion, nearing pre-pandemic levels. Despite digital growth, TV remains a key player, comprising 37 per cent of total ad spending in 2019. Forecasts suggest continued growth in TV ad revenue until 2025.
