Sixty nine percent of India’s total digital audience comprises of the advertisement-based segment. The number of people watching content on advertisement-based free over-the-top platform (OTT) in India has increased, according to OTT Audience (Sizing ) report. OTT players say that the advertisement revenue is much less than what they earn from paid subscriptions. The report […]
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As pride month approaches, the LGBTQIA+ community calls out the prevalence of tokenism in queer representation. Sonepat: The celebration of pride month brings a sense of belonging and recognition for the LGBTQIA+ community; promoting self-affirmation, dignity, and equality. But, the token representation of the queer community in media during this time does more harm than good. […]
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Posters, paintings, flex and hoardings continue to exist around the city despite a law to prevent the disfiguring of open places. Surbhi Shah Hoardings and flex banners remain in place in several parts of the city despite the ban on them by the Bruhat Bengaluru Mahanagar Palike (BBMP). The BBMP had banned all outdoor advertisement […]
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Advertisers on social media platforms are facing flak due to objectionable content. By Jignasa Sinha Bangalore, April 12, 2019: Social Networking sites in India have been used for video streaming and advertising for years. People need advertising to earn money through their videos and content online. These ads generate revenue for the content creator and […]
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