Viewers prefer to pay for big-budget screenings

A recent research shows that regular movies clock lower audience interest in theatres. When ‘Pathaan’ was released with a Rs.225 crores budget last month, fans and other movie-goers were running all over for tickets and were often disappointed with ‘houseful’ boards.  But regular movies with smaller budgets and a less attractive star cast clock low […]

Continue Reading

OTTs fear revenue loss as free viewership surges

Sixty nine percent of India’s total digital audience comprises of the advertisement-based segment. The number of people watching content on advertisement-based free over-the-top platform (OTT) in India has increased, according to OTT Audience (Sizing ) report. OTT players say that the advertisement revenue is much less than what they earn from paid subscriptions. The report […]

Continue Reading