Influencers witness downfall in reach

Most brands and influencers are ideating new strategies to enhance the engagement rate of their content. Over 89 percent social media influencers have experienced a dip in their engagement rate following Advertising Standard Council of India (ASCI) guidelines for influencer marketing in June 2021. “We did face a certain dip in the paid promotions because […]

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E-commerce helps handicraft businesses sail through the pandemic

Employment was largely affected in the sector but the shift to online stores provided new opportunities to both artisans and owners.  The shift from traditional to online platforms helped handicraft business owners stay afloat during the pandemic. Small owners experienced initial boost in sales as they went online for the first time.  Mrunmayee Joshi, owner […]

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Students unclear about the NEP

The government, however, continues to hold workshops and seminars to bring clarity. No clear communication has left students confused about choosing the right subjects. Students in Karnataka are still not sure of how to choose electives and courses under New Education Policy (NEP). Most private and government colleges have already started their admission process. Shivam […]

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