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No Awareness about Aadhar and Ration Card linkage

Leo Reegan

Bangalore, Oct 27, 2016: The public Distribution System is criticized by the weaker section of people for its inability to link Aadhar (A soul Identification proof by Government of India) with the Ration card.

It is one of the initiatives of Digital India. This initiative is to remove all the bogus ration cards by merging the 12-digit, Unique Identification Number (UID) with Ration cards, but it seems to be very difficult to finish the process in the poorer sections of the state.

The main objective of the move is to create a social change among the public. A proper communication plan is needed before delivering a change in the society especially when deals with a larger group of people. No visual publicity has been created like jingles or short films.
For the residents of Bangalore city they have to visit the centre of Bangalore One where the ration card is linked with Aadhar card.

There are 50 Bangalore One centers in the city. People are not clear about the process and face difficulties in finding Bangalore One centers.

Lakshmi, 35 a BPL card holder at Rupena Agrahara, Bangalore said, “We understand the ideas behind this initiative, but still I had to face many hardships”.


Mr. Raju,49, in charge of co-operative store in Rupena Agrahara says “ As per the copy of Government order I direct people to Bangalore One centers for the smart card process there is no promotional video by government of India and now the process is almost complete, after verifying ration card details, a database will be created and commodities will be supplied with ease of access”


“We are receiving complaints like malfunction of Point of Sale (PoS) machines, lack of Internet connections and improper communication in few areas and we are trying to solve each by frequent visits to retail outlets and fair price shops” says S.B. Narendra, Deputy Director, Food Civil supplies and Consumer Affairs (FCSCA), Bangalore Urban.

The Directorate of Advertising and Visual Publicity is a government body responsible for advertising and publicity of various government departments and ministries in India. It is the only department deals with multiple media’s like print, audio-visual and Multi-media presentations for delivering governments move to the public. They did nothing for this plan.


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